Posts Tagged ‘thriving business techniques’
3 Little Marketing Mythies & The Big Good Wolf
Once upon a time, there were three little piggies disguised as marketing myths. They were not really pleasant, nor true (it was a fairy tale after all), and no one had any real sympathy for them, yet people around the world believed they were real and deserved respect.
Most people gave these piggies more importance than they should have, and that created confusion, scarcity, and anxiety in the minds of these impressed business owners.
1) “Marketing IS Serious”. He always showed the seriousness of his work, never able to gain a fresh perspective on things, or take time to laugh about himself. God knows that he could have had a big laugh as his tiny hay-house was a real joke for the Wolf!
The wolf of our story is not a “Big Bad” one; he actually resembles the info-marketers and the new generation of business coaches that we see flourishing. Always energetic, resourceful, and even playful, they belong to a new breed of entrepreneurs.
So, let’s call this wolf - the Big Good Wolf, as he helps people get a fresh new idea of what marketing truly is, by eating up these three little mythies!
The wolf approached the “Marketing IS Serious” myth, and he blew on him and laughed so hard that the tiny hay house as well as the pig-myth disappeared in the wind.
“Marketing is all about experimenting, testing, and finding what works best. It is fun and needs to be playful and not too serious in order to be most effective,” said the wolf. And on he went to chase the second myth.
2) “Aggressive and Ruthless.” He would pretend to be harsh and have no mercy, yet as soon as the Big Good Wolf came to blow his wooden house, he turned out to be the nicest piggy on Earth! This one was really a fake and a phony.
“Marketing doesn’t have to be aggressive or cutthroat. There is a different way to promote and market products and services!” said the wolf. “Sometimes it’s not even competitive! I connect with my target market or niche; I ask my customers, consumers, clients what they really want by different ways (surveys, conversations, 1-800 numbers, etc.), and I simply align my offers to their desires. It is a simple as that!”
3) “Very Complex and Elaborate”. He had used very elaborate blueprints. Everybody would show him respect because they would think that the project was more complicated, more sophisticated than it really was. This myth knew how to make people believe he was so important!
Yet, the wolf took him as easily out as he did with the other two myths.
“I use blueprints too, said the wolf. My marketing and social media plans are as simple as possible. I added nicely streamlined systems to organize follow through and manage everything smoothly. Marketing doesn’t need to be complex!”
With these reassuring words the third myth vanished into the air and everybody in the business kingdom finally came to the realization that marketing can be easy, playful, and aligned to our values and ethics!
I’ve been right where you are. I’ve experienced the worry about not having enough clients –and income- that you’re feeling now. I’ve spent (quite literally) hundreds of hours and thousands of dollars learning what it takes to market and grow a successful, thriving service business.
Sure, I’ve made plenty of mistakes along the way. (Do four previous business failures count as mistakes?) But I was determined not to go back to waitressing or non-profit (no pun intended) 9-to-5 work again.
You see, I didn’t give myself any choice but to do whatever it took to get a handle on marketing. And that’s why I’m sharing with you the fruits of my labor.
Trust that the success you’re striving for is closer than you think!
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